How to Mass Unfollow on Instagram

Created 2 April, 2024
mass unfollow instagram

In the digital era, social media platforms like Instagram have become integral to personal branding, networking, and content discovery. As someone who has spent a considerable amount of time nurturing an online presence, I've learned the importance of curating my social media feeds, particularly on Instagram. In this blog post, I will guide you through the nuances of streamlining your Instagram followers by teaching you how to mass unfollow on Instagram.

Why streamlining your Instagram followers is important

As I've grown my Instagram account, I've come to understand that my follower list is not just a number. It's a curated community that reflects on my personal brand. Having a streamlined list of followers ensures that I'm engaging with content that's relevant to my interests and values. Moreover, a clutter-free follower list helps in reducing the noise – the irrelevant posts that can often crowd one's feed and detract from the genuine connections and content.

At first, I didn't pay much attention to whom I followed. Over time, however, I noticed that my feed was filled with posts I didn't find engaging or relevant. This led to a decrease in the quality of my social media experience. It was then that I realized the importance of streamlining my followers – to enhance my feed's quality and to ensure that I was only connected to individuals and brands that added value to my social media experience.

Streamlining is not just about improving the content on your feed. It's also about maintaining a favorable followers-to-following ratio, which is often considered a vanity metric but can be important for those looking to build a strong online presence. A high ratio can portray a sense of authority or influence. Thus, the act of unfollowing becomes a strategic move in enhancing one's social media standing.

Understanding Instagram's following and unfollowing rules

Before diving into how to mass unfollow on Instagram, it's crucial to understand the rules that Instagram has in place for following and unfollowing accounts. Instagram imposes limits to prevent spammy behavior, and these restrictions are important to know to avoid potential penalties or even a temporary ban.

Instagram's algorithm is designed to detect unusual activity, such as following or unfollowing a large number of accounts in a short period. It's believed that Instagram allows a user to follow or unfollow a certain number of accounts per hour or per day, although the exact numbers are not officially published. Exceeding these limits can flag your account as spam, leading to action blocks that prevent you from following or unfollowing users for a set period.

In my experience, I've found that it's best to play it safe and spread out the unfollowing process over several days or even weeks, depending on the number of accounts you intend to unfollow. This helps to stay under Instagram's radar and maintain your account's good standing. Keep in mind that these rules are not just in place to frustrate users but to keep the community authentic and reduce the impact of bots and spammers.

How to mass unfollow on Instagram

So, how do you mass unfollow on Instagram? The platform itself does not provide a direct feature to unfollow accounts in bulk. This means that if you're looking to unfollow a significant number of accounts, you'll have to do it manually or seek help from third-party tools, which I will discuss later in this post.

The manual process involves going to your profile, tapping on the "Following" list, and then manually selecting each account you wish to unfollow. While this method is straightforward, it can be incredibly time-consuming, especially if you're following thousands of accounts.

Despite the lack of a built-in feature for mass unfollowing, creative users have come up with various strategies to make the process more efficient. Some of these include categorizing accounts you follow by niche or interest and systematically unfollowing groups of accounts that no longer align with your current interests. This piecemeal approach can make the task less daunting while also keeping you within Instagram's activity limits.

Step-by-step guide to unfollowing on Instagram

If you've decided that manual unfollowing is the route you're willing to take, here's a step-by-step guide to unfollowing on Instagram that I have found effective:

  1. Access Your Following List: Open your Instagram profile, tap on "Following," and you'll see the list of accounts you follow.
  2. Evaluate Each Account: Start from the top or bottom of the list, and tap on each account to evaluate whether you still want to follow them.
  3. Unfollow: If you decide an account no longer fits your feed, simply tap on the "Following" button next to their name, which will change to "Follow" once you've unfollowed.

Repeat these steps for each account you wish to unfollow. Remember to take breaks to avoid triggering Instagram's spam filters. I suggest unfollowing a few accounts, then taking a short break before continuing. It's a slow process, but it's the safest way to unfollow without using third-party tools.

Best practices for mass unfollowing on Instagram

When you're ready to clean up your Instagram account, there are best practices to consider for mass unfollowing. These practices ensure that you maintain a positive image and avoid any potential repercussions from Instagram.

Firstly, be selective about who you unfollow. Consider whether the content is still relevant to you and if the connection adds any value. It's better to unfollow accounts that are inactive, no longer post content that interests you, or are simply not engaging with your content.

Secondly, be gradual in your approach. As mentioned earlier, unfollowing too many accounts too quickly can raise red flags on your account. Spread out the unfollowing process over days or weeks.

Lastly, re-evaluate your following habits. To prevent the need for future mass unfollowings, be more discerning about who you follow in the first place. Follow accounts that align with your interests or add to your Instagram experience in a meaningful way.

mass unfollow instagram

Tools and apps for mass unfollowing on Instagram

For those looking for a more efficient way to unfollow accounts on Instagram, there are several third-party tools and apps designed to assist with mass unfollowing. These tools can save time and automate part of the process, but they come with risks.

Some popular tools include apps like "Followers & Unfollowers" and "Unfollow Users." These apps typically allow you to see who you're following, who's not following you back, and provide a way to unfollow multiple accounts at once.

However, I must caution you that using such tools can be risky. Instagram's terms of service prohibit the use of third-party apps to automate actions on your account. If detected, this could lead to your account being temporarily or permanently banned. If you choose to use these tools, do so at your own risk and ensure you are not violating Instagram's policies.

Alternatives to mass unfollowing on Instagram

If the idea of unfollowing accounts en masse doesn't appeal to you, or you're worried about potential backlash from Instagram, there are alternatives to consider.

One such alternative is using Instagram's "Mute" feature. This allows you to hide posts or stories from specific accounts without unfollowing them. By muting accounts that you don't want to see content from, you can effectively streamline your feed without decreasing your following count.

Another strategy is to create a "Close Friends" list for your stories. This way, you can share more personal or targeted content with a select group of followers, ensuring that those who are most engaged with your account see your most important updates.

These alternatives can help maintain a cleaner, more relevant feed without resorting to unfollowing a large number of accounts.

How to unfollow everyone on Instagram

In some cases, you might decide to start fresh and unfollow everyone on your Instagram account. This is an extreme measure and should be done with careful consideration, as it will significantly alter your social media presence.

To unfollow everyone on Instagram, you would follow the same steps as in the manual unfollowing guide, but you would apply it to every single account you follow. This is a tedious process and must be done with caution to avoid Instagram's unfollowing limits.

If you're unfollowing everyone, I recommend explaining your decision in a post or story to your followers. Transparency can help mitigate any misunderstandings and maintain your relationships on the platform.


Unfollow etiquette on Instagram

Unfollowing on Instagram can sometimes be perceived as a negative action, especially if done in large numbers. To maintain good etiquette, consider a few key points.

Firstly, be mindful of how your unfollowing might be perceived. If you're unfollowing someone you have a personal connection with, it might be worth sending them a message explaining your decision to keep the relationship intact.

Secondly, avoid participating in "follow for follow" schemes. These can lead to inflated follower numbers with little engagement and will ultimately require you to unfollow a large number of accounts later on.

Lastly, focus on building genuine connections rather than just numbers. Engage with followers who interact with your content and reciprocate by showing interest in their posts. This builds a more meaningful community on Instagram.


Streamlining your Instagram followers can greatly enhance your social media experience. Whether you choose to manually unfollow accounts, use third-party tools, or employ alternatives like muting, it's essential to do so thoughtfully and within the guidelines set by Instagram. Remember to unfollow with etiquette and consider the impact on your online relationships and personal brand. By being strategic and respectful, you can maintain a vibrant and engaging Instagram presence that truly reflects who you are and what you care about.

Navigating the social media landscape can be complex, but with the right approach, you can master the art of maintaining a clean, engaging, and authentic Instagram feed.

To mass unfollow on Instagram, you can use third-party apps or browser extensions specifically designed for this purpose. These tools typically allow you to unfollow multiple accounts at once, saving you time and effort. However, it's essential to use these tools cautiously and ensure they comply with Instagram's terms of service to avoid any potential risks to your account.

Yes, there are potential risks associated with mass unfollowing on Instagram. Using third-party apps or browser extensions for mass unfollowing may violate Instagram's terms of service, which could result in your account being temporarily or permanently suspended. Additionally, sudden and significant changes in your following activity might trigger Instagram's algorithms and raise flags, potentially impacting your account's visibility or engagement.


While Instagram itself doesn't provide a built-in feature for mass unfollowing, you can manually unfollow multiple accounts by visiting each profile individually. However, this process can be time-consuming, especially if you follow a large number of accounts. Alternatively, you can periodically review your following list and unfollow accounts selectively to manage your following list more efficiently.